Swaha, Bengaluru

Efficient, convenient, and safe puja items

 
The essential rituals of puja – hymns, invocations, or prayers – have timelessly held a revered place in Hindu tradition, culture, and mythology. From gorgeous diyas to quintessential thalis, puja samagri form a part and parcel of each of these customs.
To make such rituals simple and easy to fo ...Read more

Efficient, convenient, and safe puja items

 

The essential rituals of puja – hymns, invocations, or prayers – have timelessly held a revered place in Hindu tradition, culture, and mythology. From gorgeous diyas to quintessential thalis, puja samagri form a part and parcel of each of these customs.

To make such rituals simple and easy to follow, Bangalore-based Shilpa Doshi came up with an interesting concept of providing all the puja samagri, that one might need, at one place. The idea was to help those who are pressed for time perform puja more efficiently.

At the outset, she invented mess-free, convenient versions of the traditional lamps – the easy diya with fire-safe, quick-fix wicks soaked in either cow or vanaspati ghee. With set burning duration – these wicks placed on a holder – served the dual purpose of efficiency and safety. They could be used once and then disposed off.

Once Shilpa’s children started using easy diya, she shared a few with her friends as well as other family members. They loved the product so much, that they kept asking for more. She also began experimenting and creating new products such as organic kumkum – made from haldi, lime, and water.

Eventually, this led to the birth and establishment of the brand – Swaha in 2015. The company is certified by the Indian Institute of Science Certificate of Purity – which proves that the easy diya has no wax and the kumkum is made organically from just haldi and lime. With a production capacity of 1,00,000 boxes per month, the enterprise manufactures and packages all products in Bangalore under the able guidance of Doshi and her children.

The team is always on the lookout for items which are not readily available in the market or the quality available is just not good enough. They research well – at times, even leafing through the pages of Vedas – to create products very much like the ones our grandmothers used – much before everything got commercialised and impure.

Specialities

 


Over time, Swaha has been adding more interesting products in its inventory. These include smokeless camphor and organic cotton akhand jyot battis, organic kumkum, and  pure haldi. All their offerings are made from premium ingredients, with no compromise on quality. For them, purity triumphs over everything else – with the best customer service dictating every interaction. Get original puja items that are safe and 100% organic.

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Picture of Swaha Akhandjyot Long Wicks - 24 Hours Burning Time

Swaha Akhandjyot Long Wicks - 24 Hours Burning Time

Rs 117
Shipping Included
  • Set of 100 akhandjyot wicks
  • Long & durable
  • Finely double-twisted
  • Handmade from pure cotton
  • Set of 100 akhandjyot wicks
  • Long & durable
  • Finely double-twisted
  • Handmade from pure cotton
Picture of Swaha Pure Puja Camphor - 15 pieces

Swaha Pure Puja Camphor - 15 pieces

Rs 117
Shipping Included
  • 15 pieces of pure puja camphor
  • Leaves no residue after burning
  • Perfectly-sized & organic pieces
  • Pleasant aroma
  • 15 pieces of pure puja camphor
  • Leaves no residue after burning
  • Perfectly-sized & organic pieces
  • Pleasant aroma
Picture of Swaha Easy Diya Akhandjyot White 3 Feet

Swaha Easy Diya Akhandjyot White 3 Feet

Rs 117
Shipping Included
  • Set of three white akhanjyot wicks
  • Three feet long each
  • Finely double-twisted
  • Burning time of 12 to 15 days
  • Set of three white akhanjyot wicks
  • Three feet long each
  • Finely double-twisted
  • Burning time of 12 to 15 days
Picture of Swaha Easy Diya - Vanaspati Ghee

Swaha Easy Diya - Vanaspati Ghee

Rs 257
Shipping Included
  • 100 pre-soaked wicks in vanaspati ghee
  • Comes embedded in vanaspati ghee diyas
  • One-time-use, disposable diyas
  • Burning time of 30 to 40 minutes
  • 100 pre-soaked wicks in vanaspati ghee
  • Comes embedded in vanaspati ghee diyas
  • One-time-use, disposable diyas
  • Burning time of 30 to 40 minutes
Picture of Swaha Smokeless Camphor

Swaha Smokeless Camphor

Rs 117
Shipping Included
  • 20 pieces of pure smokeless camphor
  • Leaves no residue after burning
  • Organic tablets with pleasant aroma
  • Purifies air & kills germs
  • 20 pieces of pure smokeless camphor
  • Leaves no residue after burning
  • Organic tablets with pleasant aroma
  • Purifies air & kills germs
Picture of Swaha Easy Diya - Pure Cow Ghee

Swaha Easy Diya - Pure Cow Ghee

Rs 407
Shipping Included
  • 100 pre-soaked wicks in cow ghee
  • Comes embedded in cow ghee diyas
  • One-time-use, disposable diyas
  • Wax-less, odourless, and safe
  • 100 pre-soaked wicks in cow ghee
  • Comes embedded in cow ghee diyas
  • One-time-use, disposable diyas
  • Wax-less, odourless, and safe
Picture of Swaha Easy Diya Akhandjyot Red 3 Feet

Swaha Easy Diya Akhandjyot Red 3 Feet

Rs 117
Shipping Included
  • Set of three red akhanjyot wicks
  • Three feet long (each)
  • Finely double-twisted
  • Handmade from pure cotton
  • Set of three red akhanjyot wicks
  • Three feet long (each)
  • Finely double-twisted
  • Handmade from pure cotton
Picture of Swaha Edible  Camphor

Swaha Edible Camphor

Rs 117
Shipping Included
  • Pure edible camphor
  • Loaded with health benefits
  • 100% organic product
  • Shelf life of  30 days
  • Pure edible camphor
  • Loaded with health benefits
  • 100% organic product
  • Shelf life of  30 days
Picture of Swaha Haldi - Golden

Swaha Haldi - Golden

Rs 117
Shipping Included
  • Organic & pure haldi
  • Extracted from turmeric roots
  • No colours or chemicals
  • Available in a pack of 40 g
  • Organic & pure haldi
  • Extracted from turmeric roots
  • No colours or chemicals
  • Available in a pack of 40 g
Picture of Swaha Kumkum - Red

Swaha Kumkum - Red

Rs 117
Shipping Included
  • Organic & pure sindoor
  • Made from natural haldi
  • Bright red, finely ground powder
  • Available in a standard pack of 40 g
  • Organic & pure sindoor
  • Made from natural haldi
  • Bright red, finely ground powder
  • Available in a standard pack of 40 g
Picture of Swaha Citronella Agarbatti

Swaha Citronella Agarbatti

Rs 217
Shipping Included
  • Citronella agarbatti from Bengaluru
  • Sweet & fresh ripe lemon fragrance
  • 35-40 incense sticks & 1 agarbatti stand
  • Burns 45 mins, mosquito repellent
  • Completely organic, purifies the air
  • Produces one lakh boxes per month
  • Citronella agarbatti from Bengaluru
  • Sweet & fresh ripe lemon fragrance
  • 35-40 incense sticks & 1 agarbatti stand
  • Burns 45 mins, mosquito repellent
  • Completely organic, purifies the air
  • Produces one lakh boxes per month
Picture of Swaha Maya Agarbatti

Swaha Maya Agarbatti

Rs 217
Shipping Included
  • 100% organic agarbatti from Bengaluru
  • Maya fragrance, soothes your nerves
  • 10 incense sticks & one agarbatti stand
  • Burns two hours, long-lasting fragrance
  • Improves concentration & energy level
  • Produces one lakh boxes per month
  • 100% organic agarbatti from Bengaluru
  • Maya fragrance, soothes your nerves
  • 10 incense sticks & one agarbatti stand
  • Burns two hours, long-lasting fragrance
  • Improves concentration & energy level
  • Produces one lakh boxes per month
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