Breathing New Life into Tribal Artistry & Artists
While Indian tribal art is revered around the world, the artisans are often forgotten. Sunil Tayal and Alok Choudhary were acutely aware of this situation and were thus determined to do something about it. They established Lavanya Merchantile in 2014 to promote art ...
While Indian tribal art is revered around the world, the artisans are often forgotten. Sunil Tayal and Alok Choudhary were acutely aware of this situation and were thus determined to do something about it. They established Lavanya Merchantile in 2014 to promote art with the creator in mind. Their respect for artistry formed the foundation of this venture. Lavanya Merchantile is an embodiment of the mission to protect, nurture, and propagate ancient traditions, crafts, and craftsmen. When you purchase a product from Lavanya, you too become a part of this noble endeavour.
Lavanya Merchantile houses an exclusive collection of metal items, whose beauty and splendour you will truly be enamoured with. The artefacts are handcrafted by the tribals of Bastar and sourced directly from Chhattisgarh, India. Key attractions include metal sculptures of Nandi, camel, deer, elephant, horse, humans, boats, and Lord Ganapati. The brand is also popular for its wide range of metal pen stands, spoon stands, candle stands, card holders, flower pots, good-luck masks, mementos, trumpets, and frames. Since the products are not machine-made, they are marked by variations and rawness that further up their beauty and uniqueness. The company thus prides in the fact that no two products are identical.
The enterprise, which ensures that artisans receive the maximum benefit, has become hugely popular in a short span. In 2014, they showcased their handicrafts at an exhibition in Italy and received a lot of appreciation.
Lavanya’s handicrafts are produced using high-grade materials. They have an impressive finish and design. More importantly, they are created without dyes or artificial colours. The artisans use their knowledge and experience to create exceptional art that showcases tradition and history. Lavanya Merchantile also provides design ideas to artisans based on their R&D. All products are known to maintain perfect finish, sheen, and character for years. And obviously, they make great gifts.
The exquisite Lavanya Good Luck Mask Gold 5 is brilliantly crafted by hand using ancient technique. What you get is an amazing mask with a retro yet modern style. Tribal artisans from Chhattisgarh put their heart and soul into creating such stunning pieces of Dhokra art of Bastar. Dhokra, which is non–ferrous metal casting, uses the age-old lost-wax casting technique that dates back to the times of Mohenjo-Daro and maybe even earlier. Apart from India, this ancient technique is also found in China, Egypt, Malaysia, Nigeria, Central America, and other places. Over the years Dhokra artefacts have gained significant popularity in domestic and international markets.
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