Breathing New Life into Tribal Artistry & Artists
While Indian tribal art is revered around the world, the artisans are often forgotten. Sunil Tayal and Alok Choudhary were acutely aware of this situation and were thus determined to do something about it. They established Lavanya Merchantile in 2014 to promote art ...
While Indian tribal art is revered around the world, the artisans are often forgotten. Sunil Tayal and Alok Choudhary were acutely aware of this situation and were thus determined to do something about it. They established Lavanya Merchantile in 2014 to promote art with the creator in mind. Their respect for artistry formed the foundation of this venture. Lavanya Merchantile is an embodiment of the mission to protect, nurture, and propagate ancient traditions, crafts, and craftsmen. When you purchase a product from Lavanya, you too become a part of this noble endeavour.
Lavanya Merchantile houses an exclusive collection of metal items, whose beauty and splendour you will truly be enamoured with. The artefacts are handcrafted by the tribals of Bastar and sourced directly from Chhattisgarh, India. Key attractions include metal sculptures of Nandi, camel, deer, elephant, horse, humans, boats, and Lord Ganapati. The brand is also popular for its wide range of metal pen stands, spoon stands, candle stands, card holders, flower pots, good-luck masks, mementos, trumpets, and frames. Since the products are not machine-made, they are marked by variations and rawness that further up their beauty and uniqueness. The company thus prides in the fact that no two products are identical.
The enterprise, which ensures that artisans receive the maximum benefit, has become hugely popular in a short span. In 2014, they showcased their handicrafts at an exhibition in Italy and received a lot of appreciation.
Lavanya’s handicrafts are produced using high-grade materials. They have an impressive finish and design. More importantly, they are created without dyes or artificial colours. The artisans use their knowledge and experience to create exceptional art that showcases tradition and history. Lavanya Merchantile also provides design ideas to artisans based on their R&D. All products are known to maintain perfect finish, sheen, and character for years. And obviously, they make great gifts.
When traditional art forms are artistically used in modern accessories, the results can be amazing. Lavanya Frame Key Hook Small is an example of a perfect blend of utility and beauty. With two Dhokra bell metal figurines in the middle, framed with wood, this key holder has three hooks to hang your keys.
Bell metal Dhokra craft is named after the Dhokra Damar tribe, who traditionally employ the lost wax technique to cast shapes out of metals and alloys especially bell metal. The Ghadwas of Bastar and Jharas of Raigarh districts in Chhattisgarh, mould bell metal, brass, and bronze creating exquisite figurines and artefacts which have become famous all over the world.
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