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The authentic taste of Ratlam
Fifty years ago, Ratlam was a small city and outsiders had to travel deep inside to visit the main market and savour its famed namkeen. To bridge this gap, Manmohan Khandelwal set up a savoury shop in the outskirts in 1968. He mastered the art of making world-famous Ratlami snacks early in his career. Today, his brand of savouries...
Fifty years ago, Ratlam was a small city and outsiders had to travel deep inside to visit the main market and savour its famed namkeen. To bridge this gap, Manmohan Khandelwal set up a savoury shop in the outskirts in 1968. He mastered the art of making world-famous Ratlami snacks early in his career. Today, his brand of savouries known as Khandelwal Namkeen is an important part of the rapidly expanding city and its rich food heritage.
Everything about Khandelwal Namkeen spells tradition and authenticity. Customers have come to love and trust the ISO-2000 certified brand for maintaining the same taste and flavour over the years. Beginning with popular items such as Ratlami sev and khatha mitha mixture, the brand today manufactures around 500 kg of a multitude of savouries every day with the help of highly skilled and trained man power. Khandelwal’s nephews Nitinand Ankush are now at the helm, engaged in carrying forward his legacy.
The company has expanded its product range to include specialities such as double laung moti, double laung hing sev, poha sev, lahsun sev, khatha mitha mix, podhina mix, charkha mix, navarang mix, tasty red chilli, podhina tasty, fariyali sabudana, dollar chana, podhina dal, tomato sev, pineapple sev, maggi sev, chocolate sev, podhina sev, lahsun gathiya, and Bhavnagri gathiya. With each of these filled with authentic flavours of the famed city of Ratlam, customers are sure to taste delicious satisfaction with Khandelwal Namkeen.
Also called sabjisev, Khandelwal Namkeen Lahsun Sev is a crunchy savoury made with the best-quality gram flour, garlic, and blend of flavoursome spices. The thick sev noodles, which are golden in colour, are seasoned with a healthy dose of full-bodied garlic. Though more famous in North and West India, this snack with a piquant taste also has a huge fan following in other states. It is known as poondukarasev in Tamil and vellulikarapusa in Telugu.Thanks to its unique flavour, it is used to exalt the taste of chaatsuch as bhelpuri.
By Rajendra Kapoor
on Jul 08,2016
By PARVEEN GOYAL
on Feb 05,2017
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