How To Improve Your SEO Content Writing Skill To Drive Your Business
Running your own business? Planning to start one? Have a secret desire to be the writer that every website wants to hire? You already must have read a large number of blogs and articles related to content writing, trying to figure out the best ways to drive a sizable online traffic to your business website. There is a high chance that proper SEO content and correct copywriting strategy are the top two must-haves advised by most write-ups. Does this article disagree with this claim? Absolutely NOT! In today’s world, content is king and very much the heart and soul of online marketing.
So, what exactly will you learn from this article? The topics covered in this write-up are:
- How to get listed on the first page of Google?
- What is a keyword? How do you identify the best keywords for your content?
- What to write proper SEO content?
- How to optimise a blog title?
- How important is the meta description?
- How to market SEO content properly?
- What are the direct benefits of SEO content writing from a business standpoint?
In the words of Rand Fishkin (CEO of MOZ), “Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”
So, is a good write-up necessary for good SEO content? The answer is NO.
As per Copyblogger, SEO is one of the most misunderstood segments in online marketing. But in reality, SEO is not that difficult to comprehend.
You may have the best writers on board, but that won’t guarantee you anything unless your writers know how to optimise content for search engines. Let’s look at an example. Forget the online world. Suppose you produce the best toothpaste in your country. Is that enough? What if the local retailers don’t suggest your product to the customers? You will end up with all your production stocked in your warehouses with no market share to show. Right?
It is not dissimilar to the internet, where the search engines act as the retailers. A user enters his/her requirement and depending on the keywords, the search engines list out the relevant websites. The real trick lies in getting listed on the first page.
How to get listed on the first page of Google?
You already know the answer: proper SEO content and copywriting strategy.
Any SEO content needs to achieve two goals:
- Focus on particular topics that end-users (clients, readers, prospects, and customers) might want to know about.
- Give the information in the best-possible way.
The following Alpha Bee Design creative demonstrates the entire SEO process perfectly
A little recap before you proceed further.
- Running a successful business online depends completely on the number of daily website visits
- The number of visits depend on your website’s rank on different search engines
- Your website rank depends on your content
- More optimised your content, better are your chances to rank
The obvious question you must be having is, “How do I optimise my content for a first-page rank on search engines?”
Let's look at the steps involved.
- Keyword research & analysis
- Produce useful content around the selected keyword
- Market the write-up aggressively on all social media platforms
- Your job is done
Yes, it is actually that simple!
As per Redevolution, Google ranks a website on the basis of its relevance and authority. After the latest Google-algorithm update, quality of a write-up has become the main ranking factor. Now, how does Google decide on a particular content’s quality, authority, and relevance? The answer is backlinks both in terms of quality and quantity.
Neil Patel (renowned blogger) explained this brilliantly by comparing links with votes. Once your article starts getting links from other credible platforms, the search-engine rank will automatically improve.
You may want to watch the following video before going into the specifics of each step.
What is a keyword?
Technopedia has perfectly defined ‘keyword’ as a phrase that describes an entire webpage. Keeping technicalities aside, you can look at a keyword as the shortest possible summary of a write-up. As the binding force of SEO, keyword plays two extremely important roles. It allows the search engines to guess the content of a webpage and also makes it easier for the users to get hold of the exact solution / information they are looking for.
How do you identify the keywords you need to target for specific content?
At manual level, you can identify the search phrase by thinking from a user’s point of view. You know what your content is about. Try thinking on the lines of what you would search for on Google if you were looking for the information/solution your article provides. The more you can put yourself in the shoes of your prospective audience, the better the chances of getting your keywords right.
Besides, to avoid human inaccuracy, you can use tools such as Google keyword planner and Ahrefs. These tools will help you identify your target keywords along with the number of links you will need for first-page ranking.
How to write proper SEO content?
This is the most important step of the entire SEO cycle. Content is what decides the fate of every single online business platform. But, how do you write good content? From getting the right keywords, to picking the correct topic, to getting the title, introduction, body, and conclusion right, everything has a role to play in determining the quality of a SEO content.
How do you define a copywriter?
As per Judith Charles, a copywriter is a salesman behind a typewriter. A normal salesman can use all his sense organs when trying to convince a client. A copywriter has only his/her words. A good copywriter is someone who can understand and interact with his/her readers through a write-up and convince them to follow a particular route.
How do you identify a good subject for writing a blog post?
When you write a blog, what should you write about? About yourself, your products or how better you are than your competitors? This is exactly where most people go wrong. Though it is your web space, promoting your brand and products through blogs and articles are probably the worst thing you could do in the eyes of search engines.
Being a proper salesman has nothing to do with pushing your products. As a matter of fact, a good salesman always tries to connect with prospective customers and gain their trust without worrying about sales. The latter will happen automatically once clients start trusting your brand and concept.
As they say, "Sell a good night’s sleep and not the mattress."
The following quote from Howard Gossage nails it perfectly.
Big Question: what should you write in your blog posts?
The answer lies in your buyer personas. Have you prepared them yet? Having a business website with a blog section is not enough. To attract leads from this highly-competitive online market, you must recognise your target buyers and create detailed buyer personas. These personas will let you have a closer look at the lives and needs of your prospective clients. Your blogs need to identify the everyday problems or questions they may have and produce a concrete solution.
The following sample buyer persona should give you a better idea.
Note: If you are not sure about a point, don’t write it. Gone are those days when you could just fill out the empty spaces of your website with some nice words. In today’s content world, what really matters are the three ‘u’ s - usefulness, user-friendliness, and uniqueness. The more useful, user-friendly, and unique your blog, the better the chances of your readers turning into leads and then into customers.
You need to think from a user’s point of view. With Google returning millions of websites with every single search, why should a user choose your blog over the rest?
People tend to connect more with write-ups that are in tune with the three Is.
Keep the title and subject as interesting as possible.
Author’s note: Give the readers what they want to read and not what you want them to read.
Look for topics most searched on search engines. Then target keywords relatively easier to rank for. Pick your subject and choose your headline accordingly.
Your content needs to be informative. Keep focussing on facts backed with practical examples.
No one likes a tedious article. An informative blog doesn’t necessarily have to be boring. Add relevant videos, infographics, and quotes to give your work an intelligent look and feel. Always use simple English and short sentences to avoid creating any confusion in the minds of the readers.
Note: All websites have a two-second window to create that first impression. Users tend to decide if they wish to read a write-up based on their initial impression. Most websites get penalised a lot due to a heavy bounce rate. This is why you need to avoid misleading titles at all cost.
Do not fall for attractive but incorrect SEO practices
Most bloggers feel that attracting readers to their web space is the main target they need to achieve. In trying to meet this, many resort to false, misleading headlines that forces users to click on the link. To discourage such incorrect practices, Google now considers the bounce rate of a website an important factor while determining the rank. If people are leaving your page within the first few seconds, you have a reason to worry.
Of course you will want as much traffic as possible to your blogs, but don’t fall for such incorrect shortcut methods. If your content justifies your title and if the subject is something users want to read about, your rank will slowly and steadily improve. Neither was Rome built in a single day, nor will your blog claim the top rank in a single day. Proper SEO requires time and consistent effort with a clear, clean, and honest strategy.
How long should the blog post be?
Google has low tolerance for short and shallow content - links which don’t completely answer the questions that they promise to through the title. Ideally, your articles should contain more than 1000 words. Research is a crucial step that no person willing to make a living out of content writing should be thrifty with. Proper SEO content that have chances for a first-page rank might take days to complete and months to show results.
Is the effort really worth it?
The time and energy invested will be worth it once the write-up slowly works its way to the first page of Google. Look at these as permanent assets. A proper SEO content will deliver your traffic forever if you keep editing and updating the write-up with recent developments.
How to optimise a blog title?
A lot depends on the title in content writing. It is said that it will be viewed by five times the number of users who actually read your content. Your title must have the following:
- The primary keyword
- Interesting feel
- Clear message about the subject of your write-up
You can visit SaleBhai’s blog section for some examples of proper SEO blog titles.
How important is meta description?
Extremely important! The meta description is where you tell your users the benefits of reading your article. It is also a good practice to include your primary keyword in your description. Have you noticed that when you search for something on Google, some links have words shown in bold? If you look carefully, you will realise these are the words you entered. That enhances the chances of you clicking that particular link, doesn’t it?
In the above example, the target keyword is Karva Chauth. See how Google has shown the keyword in the meta description of the top-ranking articles in bold?
Want to read the blog, before moving ahead? Here it is: SaleBhai’s Karva Chauth blog.
How to market SEO content properly?
A well-written SEO content doesn’t need much marketing once it starts getting referred by other credible websites. Once Google gives it a first-page ranking for the relevant keywords, traffic inflow will be automatic. However, there are things you can do from your end to give your blog section an initial boost.
How to use social media platforms for content marketing?
The modern-day readers spend a lot of time on social media and by using the platforms correctly, you can gain a tremendous organic reach. Push your content on all social media platforms for maximum effect. You may want to go for a nominal amount of paid promotion for the initial push. Sharing the write-up in relevant groups, re-sharing the content with attractive teasers, and promoting the article with slideshows are some of the best tactics.
Be creative when handling social media. You can have fun contests and trivia around the subject of your blog to enhance interactivity.
What are the direct benefits of SEO content writing from a business standpoint?
Spending work hours on writing and promoting top-notch SEO content that doesn’t even mention your products might not sound such a good idea at the first glimpse. However, that is the treasure map that leads to online success irrespective of the nature of the business.
Your direct benefits are-
- A boosted domain rank on search engines (when your blog section improves on rank, the overall rank of your entire website also gets boosted heavily)
- Your reader base is your future customer base
- Helps in branding
- Helps in PR
- Helps to gain trust among online users much faster
- Helps to keep existing and prospective customers engaged
- Gives existing customers more value for being associated with the website
- Reduces bounce rate
- Boosts credibility of the website
What may seem like a selfless social service is not always necessarily so. Agree?
SEO content writing is very much the heart and soul of online marketing. As a writer or a business owner, your main focus should be to provide useful content to users that help them in some way. Self-promotional or sales-oriented content blogs usually don’t do that well. This blog explains how SEO content writing can drive your business.
What is your take on the subject? Do you believe that SEO content writing plays a major role in online marketing? You can leave your comments / analysis/ arguments/ criticisms below.
If you are looking to discover some authentic regional delicacies of India from the comforts of your home, you may want to check SaleBhai out.
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