About Eastern Sweets by Sangeeta - Mumbai, Maharashtra
Authentic Indian Desserts On Your Platter
The story goes back to the 1970s when there was neither e-commerce nor social media to support budding entrepreneurs such as Mulchand Jobanputra. Gathering experts from Rajasthan and Gujarat, he started churning fresh milk and nuts to prepare delicious pedas and barfis. Jobanputra established his first store – by the name Eastern Sweets – opposite the Bombay Stock Exchange (BSE) in Mumbai. With unique taste and fine quality, its products became the talk of the town and inevitable delicacies for every auspicious occasion. The legacy was carried forward by his daughter Sangeeta Thakkar who opened a chain of stores in the same city. The business increased manifold and the group was renamed Eastern Sweets by Sangeeta.
The present owner - Vidhi Thakkar - daughter of Sangeeta and a qualified chartered accountant by profession, aims to grow and maintain the reputation of the company further. All of their products, under the brand name Eastern, promise you the best of ingredients. Their in-house laboratory tests milk that is brought in and screens it for any inherent defects or harmful constituents. The unique taste and unmatched quality have also earned them endorsements and autographed testimonials from celebrities such as Lata Mangeshkar. The enterprise is currently in the process of being certified as an ISO 22000 and HACCP standard export unit. The sole vision of this organization is to understand and portray traditional Indian desserts globally, which they have started by exporting to the UAE.
Today, the brand’s extensive range of products includes sweets such as barfis, pedas, sugar-free delicacies, and treats with nuts as well as dry fruits. For the health conscious, there is an assortment of maida-free, protein-rich, and nutritious sweets churned by experts with years of experience. Interestingly, they convert substantial fat into protein with a unique production formula in order to prepare these treats. Use of pure ingredients and zero artificial colours or preservatives distinguish this brand from others. So, next time you need to satisfy your sweet-tooth cravings, the destination is just a click away. Buy sweets online through SaleBhai today.