About Rustic Art, Satara
A gentle touch of nature
The greatest key to happiness is to love what you do and that is exactly the mantra for Sunita Jaju and Swati Maheshwari. Nature lovers, in the truest sense of the word, the business partners founded Rustic Art in 2011 with a fervent wish to promote eco-friendly living. The need to provide a natural alternative to the invasion of chemical beauty products in the market gave rise to this special brand with a special name. They voiced for a rustic life - free of harmful toxins, chemicals, and artifical elements.
As an extension of this noble ideology, the company started with the initial offerings of organic soaps, gels, and oils. The founders started with a small unit at the serene Auroville Trust in Tamil Nadu. Today the products offered by this setup are handcrafted by rural women. They are organic, vegan, and sold in bio-degradable or recyclable packaging. Winner of MIG Best First Generation Women Entrepreneur Award 2015, the brand offers a breath of fresh air in this machine-dependent modern society.
The current offerings of the venture come under several categories such as baby care, bath, body care, gift set, hair care, and home care. Each product is free of side-effects, safe, environment-friendly, and made with natural ingredients.