Pure Mart Kashmiri Dried Figs (Anjeer)

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  • Total monthly production capacity of 20 metric ton 
  • Shelf life of one year
  • Potassium regulates blood pressure
  • Fatty acids prevent heart diseases
  • Considered good for diabetics
  • Dried Kashmiri figs
  • Used to make various Indian sweets and dishes
  • Sweet, soft, and chewy
  • Golden brown and round
  • Natural laxative due to high-fibre content
  • Calcium maintains bone density and prevents osteoporosis
  • Organic Kashmiri products sourced directly from farmers
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Live Organic!

 

Pure Mart is the brain child of Jammu entrepreneur Sahil Verma. The idea of a platform through which to sell exotic and organic goods of the state had been germinating in Verma’s mind since he was 26. Away from his land for a decade owing to studies and career, he was appalled by the negative stereotypes associated with J&K elsewhe...

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About Pure Mart, Jammu

Live Organic!

 

Pure Mart is the brain child of Jammu entrepreneur Sahil Verma. The idea of a platform through which to sell exotic and organic goods of the state had been germinating in Verma’s mind since he was 26. Away from his land for a decade owing to studies and career, he was appalled by the negative stereotypes associated with J&K elsewhere in the country.

His desire to change that in a profitable manner got him hooked to the idea of Pure Mart. Inspired by an entrepreneurial seminar and encouraged by his wife and co-founder Rajani, Verma quit his job in 2011 and began etching out plans for the online store. The website went live in early 2013 and the rest – as they say – is history. The aim of the brand is to make the coveted exotic produce cultivated by J&K farmers in a pure, organic manner easily accessible beyond the state.

Pure Mart began with only 10 kg walnuts and 20 g saffron. However, the purity of the products earned the respect of their customers.Today the monthly production capacity of the brand is a staggering 20 metric tons –that too, simply with manual labour and without any production facilities. The success of Pure Mart finds extensive mention in print and digital media.

 

Specialities

Sahil and Rajani Verma have expanded the product range of Pure Mart with various kinds of dry fruits, cereals, and spices. They also market herbal cosmetics under the name Neev. Every product sold by them is pure and organic. They procure their goods directly from the source – the farmers – and ensure they are all cultivated under natural weather conditions. With Pure Mart, not only do you come closer to nature but you also embrace a healthier lifestyle. After all, its brand values include honesty, tradition, and essentialness.

Specifications of Pure Mart Kashmiri Dried Figs (Anjeer)

PRODUCT DESCRIPTION

Also called anjeer in India, figs are a delicious fruit enjoyed in different forms such as sweetmeats and chutney. It is one fruit whose health benefits almost outweigh its flavour. Being a seasonal crop, it is not available throughout the year and this is why dried figs are so much popular and in demand. Pure Mart Kashmiri Dried Figs (Anjeer) are cultivated right in the cool state and sun-dried – thus there is no chemical processing applied to dehydrate them. Soft and chewy, these sweet fruits are golden brown and round.

FEATURES
  • Dried Kashmiri figs
  • Used to make various Indian sweets and dishes
  • Sweet, soft, and chewy
  • Golden brown and round
HEALTH BENEFITS
  • Natural laxative due to high-fibre content
  • Calcium maintains bone density and prevents osteoporosis
  • Potassium regulates blood pressure
  • Fatty acids prevent heart diseases
  • Considered good for diabetics
SHELF LIFE & STORAGE
  • Shelf life of one year
  • Store in an airtight container in a cool and dry place
INGREDIENT
  • Kashmiri Figs
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