About Natural Fibres Export, Rajasthan
Made Rurally, Appreciated Globally.
Natural Fibres Export was the personification of an idea that revolved around eco-friendly living and financial empowerment of rural artisans. The founders – Rajendra Gupta, Rakesh Doshi, Ganpat Mehta, and Anil Khandelwal realized that superior quality handmade Indian rugs were not reaching the world market, and hence not getting the recognition due to them. Rajendra Gupta along with his partners foresaw the steep rise in the demand for handicrafts. So in 2003 they began on a mission to promote traditional Indian handicrafts.
As anticipated, the company became a bridge between highly creative rural artisans and the world market. This offered the artisans the opportunity to gain exposure and financial independence while also reviving the ancient art of rug making. In the beginning the brand worked with 10 to 20 artisans but soon the number multiplied to 50 artisans and an in-house managerial staff with strength of 250. Currently, the company produces over 50 handmade products a day.
Their initial offering included handwoven rugs and carpets that were appreciated in many parts of the world. These eco-friendly products were of high quality and exceptional design. Moreover, the popularity of the brand proportionally enhanced the social impact it made. Hence, it was awarded certificates from Rajasthan Chamber of Commerce and Industries and Federation of Indian Export Organisations. It also gained global exposure at International fairs in Noida, Germany, and Singapore.
Today, the brand offers a wide range of rare eco-friendly handmade products. Their offering includes rugs, cushion covers, furniture, poufs, bags, and storage boxes. All their products are of high quality, have a perfect finish, and deliver guaranteed satisfaction to customers.
The company also has a specialised market research team devoted to the task of analysing customer feedback and gauging future trends. Customer preference combined with the creativity and skill of expert artisans forms the basis for product development with an outlook that is both modern and traditional. They also have an online shopping platform called Natural Furnish that gives the brand more reach and visibility.