About Kusum Masala, Mumbai
The secret to a tasty meal... always
Spice trader Kusum Chandra D Shah was always a man with a vision. In an era when people would only buy whole spices and grind them at home, he endeavoured to provide his customers with powdered, ready-to-use masala.
And thus Kusum Masala was born. He established the spice empire in 1972 in Mumbai with the intention of providing customers with 100% pure products and creating a brand they could trust. Today, the enterprise has grown by leaps and bounds to become a name to reckon with in the spice market. It exports premium spices to more than 12 countries worldwide including the United States, the United Kingdom, Oman, and UAE.
The manufacturing unit is state-of-the-art with ‘controlled grinding procedure’ technology, which helps the plant keep the temperatures from rising during grinding. This prevents the loss of the essential volatile oils present in the spices which retain the fresh flavours. No wonder the brand’s products are always in high demand. Right from procurement till packaging, every step is carried out carefully so you get the best of spices.
The reins of the company have now passed on to Shah’s son Sharad K Shah, his daughter-in-law Pallavi S Shah, and grandson Sahil S Shah.
Certified by AGMARK, Spices Board, and HACCP – with ISO 22000 certification still under process – Kusum Masala boasts a production figure of 10 metric ton per day.
The brand offers blended, whole, and ground spices such as dabeli masala, pav bhaji masala, lavang, Madras rasam powder, Punjabi garam masala, and methi kuria dal. Each of these varieties is pure and fresh.
The enterprise believes in quality achieved through high targets, sincere efforts, intelligent direction, and skilful execution. Kusum Masala has won the trust of millions of consumers who always have its products in their kitchen.