About JJ Food Madhur, Ahmedabad
JJ Food Madhur: The goodness of homemade pickles
Spanning 60 years and a journey from Pakistan to Udaipur to Ahmedabad, the JJ Food Madhur (JJFM) empire began with pickle-maker Tiluram Chawla. His zeal for pickling survived the zamindari system and the Partition. He mastered the art of homemade pickles and passed it down to his sons, Jairam and Jawahar. What started off as Tiluram and Sons (TRAS) in 1970 was re-launched as JJ Food Industries at Naroda, Ahmedabad, in 1980. It was soon rechristened JJFM to appeal to the burgeoning Gujarati consumer base.The company’s fortunes changed with a 1,000-ton order for mixed and mango pickles from a popular newspaper.
Three generations of the Chawla family have built this reputed and trusted brand from the ground up. The wide array of delectable pickles they started out with includes Mango, Chilli, Lemon, Kair (caper berry), Gunda (glue berry), and Chana Methi (chickpea-fenugreek). In 2000, Consumer Education and Research Society bestowed Madhur Tomato Ketchup with the Best Buy Award in Gujarat.
JJFM has come a long way from selling pickles door-to-door to boasting modern facilities today that adhere to strict hygienic conditions and quality manufacturing processes. JJFM is now owned by Jairam’s son Vijay. He continues to keep alive his grandfather’s endeavour of selling not just pickles – but quality and commitment as well.
Apart from regular pickles, JJFM offers mouth-watering varieties such as Sweet Mango, Sweet Lemon, Red Chilli, Lemon Chilli, Mix Pickle, and all-time Gujarati favourite Mango Chunda. The brand has expanded its product line to include sauces, pastes, jams, and sherbets. These come in irresistible flavours to cater to different palates.Making consumerhealth a priority, the companycontinues to manufacture goodies with quality and nutritional value.