JJ Food Madhur Gunda Pickle

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  • 60 years of excellence
  • Shelf life of 12 months
  • Award-winning brand
  • Traditional mouth-watering Gujarati recipe
  • Tart and savoury pickle
  • Cures indigestion
  • Lowers blood pressure and blood sugar
  • Protects liver
  • Treats cough and chest diseases
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JJ Food Madhur: The goodness of homemade pickles

 

Spanning 60 years and a journey from Pakistan to Udaipur to Ahmedabad, the JJ Food Madhur (JJFM) empire began with pickle-maker Tiluram Chawla. His zeal for pickling survived the zamindari system and the Partition. He mastered the art of homemade pickles and passed it down to his sons, Jairam and Jawahar. W...

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About JJ Food Madhur, Ahmedabad

JJ Food Madhur: The goodness of homemade pickles

 

Spanning 60 years and a journey from Pakistan to Udaipur to Ahmedabad, the JJ Food Madhur (JJFM) empire began with pickle-maker Tiluram Chawla. His zeal for pickling survived the zamindari system and the Partition. He mastered the art of homemade pickles and passed it down to his sons, Jairam and Jawahar. What started off as Tiluram and Sons (TRAS) in 1970 was re-launched as JJ Food Industries at Naroda, Ahmedabad, in 1980. It was soon rechristened JJFM to appeal to the burgeoning Gujarati consumer base.The company’s fortunes changed with a 1,000-ton order for mixed and mango pickles from a popular newspaper.

Three generations of the Chawla family have built this reputed and trusted brand from the ground up. The wide array of delectable pickles they started out with includes Mango, Chilli, Lemon, Kair (caper berry), Gunda (glue berry), and Chana Methi (chickpea-fenugreek). In 2000, Consumer Education and Research Society bestowed Madhur Tomato Ketchup with the Best Buy Award in Gujarat.

JJFM has come a long way from selling pickles door-to-door to boasting modern facilities today that adhere to strict hygienic conditions and quality manufacturing processes. JJFM is now owned by Jairam’s son Vijay. He continues to keep alive his grandfather’s endeavour of selling not just pickles – but quality and commitment as well.

 

Specialities

 

Apart from regular pickles, JJFM offers mouth-watering varieties such as Sweet Mango, Sweet Lemon, Red Chilli, Lemon Chilli, Mix Pickle, and all-time Gujarati favourite Mango Chunda. The brand has expanded its product line to include sauces, pastes, jams, and sherbets. These come in irresistible flavours to cater to different palates.Making consumerhealth a priority, the companycontinues to manufacture goodies with quality and nutritional value.

 

Specifications of JJ Food Madhur Gunda Pickle

PRODUCT DESCRIPTION

A traditional mouth-watering Gujarati preparation, JJ Food Madhur Gunda Pickle is made by deseedinggreen,unripe glue berries and stuffing them with a mixture of spices and oil. Also known as lasura, gunda renders a unique tart flavor to the savoury pickle. Glue berries are used in folk medicine to treat indigestion, high blood pressure, high blood sugar, and respiratory problems.

FEATURES
  • Traditional mouth-watering Gujarati recipe
  • Tart and savoury pickle
HEALTH BENEFITS
  • Cures indigestion
  • Lowers blood pressure and blood sugar
  • Protects liver
  • Treats cough and chest diseases
SHELF LIFE & STORAGE
  • Shelf life of 12 months
  • To be stored in airtight container
INGREDIENTS
  • Gunda
  • Fenugreek seeds
  • Mustard seeds
  • Carom seeds
  • Red chilli powder
  • Asafoetida
  • Mustard oil
  • Salt
  • Turmeric powder
Serving Tips
  • Goes well with rotis, paratha, and thepla (Gujarati flatbread)
  • Can be served with bread
  • Can be used as salad dressing
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