JJ Food Madhur Amla Murabba Pickle

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  • 60 years of excellence
  • Shelf life of 12 months
  • Award-winning brand
  • Sweet and sour preserve
  • Delicious and healthy
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JJ Food Madhur: The goodness of homemade pickles

 

Spanning 60 years and a journey from Pakistan to Udaipur to Ahmedabad, the JJ Food Madhur (JJFM) empire began with pickle-maker Tiluram Chawla. His zeal for pickling survived the zamindari system and the Partition. He mastered the art of homemade pickles and passed it down to his sons, Jairam and Jawahar. W...

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About JJ Food Madhur, Ahmedabad

JJ Food Madhur: The goodness of homemade pickles

 

Spanning 60 years and a journey from Pakistan to Udaipur to Ahmedabad, the JJ Food Madhur (JJFM) empire began with pickle-maker Tiluram Chawla. His zeal for pickling survived the zamindari system and the Partition. He mastered the art of homemade pickles and passed it down to his sons, Jairam and Jawahar. What started off as Tiluram and Sons (TRAS) in 1970 was re-launched as JJ Food Industries at Naroda, Ahmedabad, in 1980. It was soon rechristened JJFM to appeal to the burgeoning Gujarati consumer base.The company’s fortunes changed with a 1,000-ton order for mixed and mango pickles from a popular newspaper.

Three generations of the Chawla family have built this reputed and trusted brand from the ground up. The wide array of delectable pickles they started out with includes Mango, Chilli, Lemon, Kair (caper berry), Gunda (glue berry), and Chana Methi (chickpea-fenugreek). In 2000, Consumer Education and Research Society bestowed Madhur Tomato Ketchup with the Best Buy Award in Gujarat.

JJFM has come a long way from selling pickles door-to-door to boasting modern facilities today that adhere to strict hygienic conditions and quality manufacturing processes. JJFM is now owned by Jairam’s son Vijay. He continues to keep alive his grandfather’s endeavour of selling not just pickles – but quality and commitment as well.

 

Specialities

 

Apart from regular pickles, JJFM offers mouth-watering varieties such as Sweet Mango, Sweet Lemon, Red Chilli, Lemon Chilli, Mix Pickle, and all-time Gujarati favourite Mango Chunda. The brand has expanded its product line to include sauces, pastes, jams, and sherbets. These come in irresistible flavours to cater to different palates.Making consumerhealth a priority, the companycontinues to manufacture goodies with quality and nutritional value.

 

Specifications of JJ Food Madhur Amla Murabba Pickle

PRODUCT DESCRIPTION

A perennial Gujarati favourite, amla murabba pickle is a sweet and sour preserve. It is made by boiling and soaking Indian gooseberries in sugar syrup. J J Food Madhur Amla Murabba Pickle serves as a delicious pickle or chutney and goes remarkably well with thepla (Gujarati flatbread). The households of this region make the murabba during winter and ensurethey never run out of the luscious berries through the year.

FEATURES
  • Sweet and sour preserve
  • Used as pickle and chutney
HEALTH BENEFITS
  • Enhances digestionand hair growth
  • Treats constipation
  • Reduces fever, cough, and asthma
  • Purifies blood
SHELF LIFE & STORAGE
  • Shelf life of 12 months
  • To be stored at cool temperature
INGREDIENTS
  • Amla
  • Sugar
Serving Tips
  • Tastes great with thepla
  • Can be served as jam 
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