About Funcrisp (Ganesh Gruh Udhyog), Ahmedabad
Bring the fun back in snacking
“Innovation distinguishes between a leader and a follower," said late Apple founder Steve Jobs.The words couldn’t be truer for Funcrisp founder Omprakash Jain, who single handedly brought up a snack food empire that today is a brand to reckon with. Funcrisp, also known as Ganesh GruhUdyog, is an Ahmedabad-based company that manufactures a whopping 160 varieties of namkeen to be distributed across India.
What sets the brand apart from the others are its healthy, innovative, and 100% Jain recipes that do not contain onion, garlic or potatoes.. The products are also 30% less oily when compared to similar offerings in the market. Today it produces an impressive two tonnes of snacks daily.
Jain first set up shop in Madhya Pradesh’s Ratlam – famous for namkeen – in 1965. It was only in 1997 that he and his team moved to Ahmedabad. Initially, they started on a small scale, dealing only in wholesale. In less than a decade, they garnered huge support and their business grew from strength to strength. They started a retail shop in 2005 and today, have four outlets in the city.
Their factory is ISO 900:2008 certified, boasting fully automated machinery to maintain top-quality taste and hygiene. They also have their own research and development department that churns out new recipes every three to four months based on public demand. Funcrisp’s secret to success is maintaining purity, hygiene, and good customer relationship.
Famous for crispy and scrumptious banana chips, the brand has a lot to offer in this category including banana wafers, banana chilli wafers, banana tomato wafers, banana sev, and pudina banana sev. Other hot-selling products are Ratlami sev, jinni Ratlami Sev, Bikaneri sev, chana dal, sadi sev, Bhavnagari gathiya, hing mari gathiya, acchari gathiya, mung dal, sing bhujiya, Bombay mix, mamra, corn sev, Punjabi tadka sev, sanchar sev, tikha mix chavana, khatta mitha mix, and sev mamra.